Business Model

Business Model

2013. június 21., péntek

SAP expands reach of app store, looks to improve reviews

"You know you're not in iTunes anymore when the app you're eyeing has a US$1,050 price tag, but SAP is nonetheless expanding its online shopping experience in a bid to entice its customers to purchase enterprise software the way they shop on their smartphones.
The store now contains more than 2,000 applications from SAP and some 1,000 partners, the ERP vendor said Friday. The offerings include mobile, cloud-based and on-premises software. 
Other recent improvements include the ability to buy some partner applications using PayPal, new tools partners can use to build out storefronts and expanded geographic availability of the store to 26 countries. New additions include Belgium, Denmark, Hong Kong, Norway, the Philippines, Spain and Sweden, SAP said. 
Bazaarvoice's technology helps companies generate reviews, push them to partners' sites, and encourage customers to share them, according to its website. In January, however, the U.S. Department of Justice filed an antitrust lawsuit against Bazaarvoice over its acquisition of PowerReviews, saying the deal "substantially lessened competition in the market for product ratings and reviews platforms in the United States, resulting in higher prices and diminished innovation." 

http://www.itnews.com/cio-role/60002/sap-expands-reach-app-store-looks-improve-reviews

I warmly welcome the idea of launching an SAP app on the market. They have to keep up with the market change and hot trends. SAP using the app could tap a new flow of cash to the company. Inexpensive, flexible product feeling can reach the potential customer.

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