"PwC surveyed 1,108 respondents from 12 countries and across a variety of industries. The respondents were evenly divided between IT and business leaders, and more than 75 percent worked in organizations with revenues of more than $1 billion. PwC found that organizations struggle with four major big data barriers":
1. They're blind to the importance of visualization.
2. They're investing more in gathering data than analyzing it.
3. They're facing a talent gap.
4. They're struggling with insufficient systems to rapidly process information.
Businesses Blind to the Importance of Visualization
"And yet, only 26 percent of global survey respondents are using data visualization. But the picture is very different when you focus in on top performing companies--those respondents that reported revenue growth of greater than five percent and whose companies are in the top quartile for revenue, profitability and innovation. Those organizations lead the pack in terms of plans to invest more in data visualization in 2013."
http://www.itnews.com/it-management/58515/4-barriers-stand-between-you-and-big-data-insightMy boss always says to me, that it has to be a balance between putting resources in getting the data and analyzing it. It is more important to gather useful information than very detailed confusing amount of data that can be crunched very hard.
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